Introduction: Can You Really Get Paid For Your Opinion?

Get Paid In Cash, Merchandise, & Prizes for Your Opinions GETTING PAID IN CASH, MERCHANDISE AND PRIZES FOR MY OPINIONS?! SOMEONE WILL PAY ME TO KNOW WHAT I THINK?!!! Sounds too good to be true, right? Wrong. It happens everyday and it's absolutely true.

First, I'd like to congratulate you for your purchase; you're in for a big treat! Shortly you will learn why getting paid for your opinions makes perfect sense, and I will teach you how to take advantage of a process that has been around for many decades but not many people are aware of.

Think about it. You already have made up your mind or have an opinion about lots of products that you use in your everyday life. Maybe you love the type of shaving cream that you use. Or you really hate the new TV show on Fox. Perhaps you think that new soda in the market is way too sweet. You might tell a friend not to watch a certain movie. On the other hand, you can't stop recommending a great new wine that you tried at dinner. In a typical day it's easy to identify dozens and dozens of opinions and preferences you hold. Well, you might as well get paid for them. You can and you should.

Here is some news for you: Corporate America is dying to know what you think about their products. Why? Because if they make a mistake and offer consumers a product or a service that people don't like, don't want, or won't pay money for, they stand to lose millions of dollars.

So what do they do? They spend money upfront to test their products first. They get regular folks like you and me to sit in a room or fill out a survey and ask you questions about their new product. This is called a Focus Group. Based on the answers from the Focus Group, they will either keep the product as it is, make some changes, or scrap the whole thing. Corporations spend millions of dollars every year to find out what people like and dislike about thousands of products. From movies to soft drinks to toys, you name it, if you see any product in a retail store, chances are the company that makes it has tested it out with a Focus Group first.

In the following pages, I will show you how Focus Groups work and teach you how to sign up for them so you can start earning cash and prizes right away. I will also provide you with an extensive list of websites of companies where you can go fill out applications and register. It's easy and everything you need is included in this guide.

If you're a stay-at-home mom or a college student, this is an excellent way to earn some extra money on the side, reduce many of your ordinary, everyday expenses and have fun while you're at it. Let's Get Started!

Chapter 1 - What Is Market Research?

Giving an opinion is second nature to us. Many times a day we offer up our thoughts and feelings on the goods and services we use and receive. We use a new beauty product and we evaluate its effectiveness. We see a film and discuss its merits. We try a different brand of cereal and form an opinion on the taste. Opinions make up the bulk of our discourse and comprise the majority of our thoughts.

Because of how natural our opinions are to us, it's hard to imagine that there are people willing to pay us money just to hear what we think. To understand why our opinions are such valuable commodities and why companies are willing to pay big bucks to hear what people have to say, it's important to understand a little bit about market research, what it is, and how it works.

In today's competitive business environment small and large companies alike are faced with the challenge of continually seeking out growth opportunities. Companies may look to grow in a number of ways. Some of the most common growth opportunities are: developing a new product or service, expanding an existing product or service line or identifying new markets.

Product and service market development is costly and high-risk. Branching out from the status quo presents a new and potentially dicey challenge to companies. Plunging into new product terrain without the proper knowledge and information can be a death sentence for a company or corporation. That is why it is crucial that companies fully evaluate the feasibility of their product and service opportunities by undertaking proactive market research before committing resources to new product or service development.

Market research is a cost-effective way of finding out what people believe, think, want, need or are looking for. It is information that cannot be obtained from any other source. It takes unbiased consumer views to really test the potential profitability of a good. Industry, commerce and governments use research to help them produce goods, services and policies that accurately and efficiently match up to consumer needs and wants.

Market research is learning all about your prospective market before you try to enter that market. The most important role of market research is to minimize risk by researching a product or service before delivery. All companies realize that it is quicker and cheaper to research a new concept and get that concept right rather than rolling out a product only to find out it doesn't match the needs of buyers.

The marketing plan for a new product relies heavily on market research. It is essential to pick your market carefully. Companies have to know just whom their product appeals to and why. Each market is uniquely different. Not only are there differences in gender, geography, and profession, there are also language and culture differences as well.

 

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